technology to cultural transformation ,” says Stramrood . The digital acceleration that DigiB is working to cultivate has also presented its obstacles . “ With the launch of new digital offerings , we ’ re not waiting until we ’ ve got a perfect situation ; we ’ re just trying to get customers on the platform and see if things work ,” he explains . “ It ’ s a challenge in itself , because of course you don ’ t want to disappoint your customers . On the other hand , we ’ ve found that if you ’ re open with them , they ’ re often very accepting , and some are even keen to help you improve the platform . In a traditional organisation like Brenntag , this is a big thing .”
No transformation happens in a vacuum . From recruitment to design to the launch and optimisation of new products and processes , Brenntag and DigiB have embraced the expertise and assistance of experienced , industryleading partners .
When DigiB first got started , Stramrood found himself in need of a large , experienced team to start working on the hub ’ s vision . “ We wanted to make a big impact and not have to start by recruiting one developer at a time ,” he explains . “ This is why we did a pitch
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