Technology Magazine December 2020 | Page 33

Leeds Building Society and the Modern Data Platform
Leeds Building Society and the Modern Data Platform
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transformation programme – one that ’ s a top-three priority for the CEO and driven by management across the organisation . Where digitalisation was once reserved for industry leaders , it is now widely necessary for business survival .”
It ’ s a view shared by Richard Allen , Director at Infinity Works , who also sees opportunities for the future as a silver lining in the Covid-19 cloud . “ The pandemic has placed greater importance on brand loyalty , user experiences , and rapid supply chains to handle often unpredictable demand , he says . “ No one knows what will happen over the next 18 months , but the wealth of data that ’ s being captured now because more people are buying online and via contactless payments will create some interesting data points .”
The data alone , he argues , needs to be marshalled and acted upon . To remain relevant , businesses need to use the data to understand their customers and “ create environments where they embrace innovation , accept failing fast , and be able to pivot where necessary .”
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