DIGITAL TRANSFORMATION
“ Digital strategies offer the potential to deliver highly personalised and adaptive experiences to the end user ”
DAVID ROSE DIRECTOR , CHELSEA VENTURES
Appealing to the new , technologically savvy customer To achieve economic growth and prosperity , companies need to listen to the needs of their customers . Interestingly , David Rose , Director of Chelsea Ventures thinks it ’ s important to consider younger generations , those who are the new and emerging customer base , as an acceleratory force for digital transformation in business . He said : “ We ’ ve educated several generations through gaming and social media has accelerated this trend .”
“ Any business whether selling direct or just developing a true relationship with their audience requires a digital strategy . This is true throughout the product development cycle , from the exploration of new ideas to refining the service to be the very best experience and finally to customer loyalty ,” added Rose .
This push to appeal to the customer comes back round to the drive for economic prosperity . As a driver for digital transformation , customer experience is , and has always been , a key thing to consider in business strategy .
Echoing this idea , Mohamed Khalifa , Hayel Saeed Anam ( HSA ) Group ’ s Chief Information Officer also believes in the importance of customer needs and expectations when looking at the push to digitalisation in business , he explained : “ I think that the current emphasis on digital transformation is driven by the changing needs and
48 December 2021