expectations of customers , which have evolved dramatically in the space of a few years . Today , customers make decisions regarding their preferred companies , products and services based on their use of technology – both how it enables them to purchase products and how it is incorporated into a product or a service provided .”
Technology has undoubtedly changed consumer habits , the evolution of the mobile phone , for example , means consumers have greater access to information from the palm of their hand . This expectation permeates into all aspects of everyday life and to accommodate the new , modern-day buyer , businesses need to adapt to fit the needs of consumers .
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