“ Any business whether selling direct or just developing a true relationship with their audience requires a digital strategy ”
DAVID ROSE DIRECTOR , CHELSEA VENTURES
David Rose has held senior executive roles across the games and consumer digital industries for over 25 years , including working on the genesis of PlayStation in the early Nineties .
Understanding technology to implement it effectively What is becoming increasingly clear is that businesses need to secure a mutual understanding with all business stakeholders on the important role that technology plays . Without this understanding , it will become difficult for business leaders to maximise the full potential of a digital strategy .
Highlighting the importance of this , Khalifa said : “ For a strategy to be effective and adaptive , team leaders must not only be fully comfortable with the different technology systems and processes used but also be keen to push the boundaries and apply the best systems and practices to their areas of the business .”
Another consideration when looking to implement digital strategies is business integration . Expanding on this , Rose explained : “ Digital strategies offer the potential to deliver highly personalised and adaptive experiences to the e nd user . This is often limited by shortcomings in system design or implementation but is equally impacted by inefficient organisational structure .”
Creating the best business structure for digital success When looking at the importance of organisational structure to the success of a digital strategy , a key thing to consider is research from Insight . From its research , the company found damaging divisions between IT teams and the wider organisation that had been made clearer by the pandemic .
50 December 2021