DIGITAL TRANSFORMATION
The research found 62 % of companies are failing to take advantage of new technologies because they aren ’ t listening to IT and 71 % of companies have a disconnect between IT and the wider business . A trend within this disconnect is that IT tends to be treated as a utility rather than a business enabler .
“ Organisations looking to formulate their own digital strategy must firstly get the support of the leadership of the company .
It is incredibly important that they set the right tone and stress the importance of embracing digital evolution for the success of the business as a whole ,” Khalifa told Technology Magazine .
Pairing this with the research from Insight , business leaders need to look to create synergy between themselves and their IT department . Without this support and mutual understanding of the importance of the digital strategy to business success and economic prosperity .
This is particularly significant as Insight also found that the failure to engage properly with IT teams almost certainly contributed to organisations spending an average of £ 2m a year on projects that don ’ t provide the expected benefits or fail outright . technologymagazine . com 51