“ We actually have something called ‘ Raise Your Voice ’, an Iraq-specific programme where people can post their own opinions ; Iraqis themselves say it ' s one of the only places that they can freely express their opinion ”
MIDDLE EAST BROADCASTING NETWORKS
“ We actually have something called ‘ Raise Your Voice ’, an Iraq-specific programme where people can post their own opinions ; Iraqis themselves say it ' s one of the only places that they can freely express their opinion ”
MIKE MARNO CHIEF TECHNOLOGY OFFICER , MBN
scalable and possess more of a predictable operational model than a hardwarebased model ,” Marno begins , outlining the technological infrastructure required to cascade through the entire organisation to enable a full digital transformation .
“ The second is realigning the people organisation , in terms of both the content requirement as well as the skill sets required for those technologies . And third is taking a look at how news is actually consumed , how people watch news – demographics are part of that . Now , in excess of 50 % of the MENA region is under 40 years of age .”
Across the globe , the result of a “ diminishing older , traditional broadcast viewer demographic ” has meant that the audiences consuming news are increasingly searching for news soundbites instead of long-form content – with this movement led primarily by Millennials and Gen-Zers , whom Marno dubs as “ very vignette-centric , very snippet-centric , and very social media-centric ”.
“ The news consumption audience is getting younger and , as a result , they ' re consuming it in a different way . So , we did the technical organisation , then the people organisation ,
186 December 2022