MIDDLE EAST BROADCASTING NETWORKS
and the final part of that is to have a ‘ digital media first ’ approach to all of our buildings . Network infrastructure is everywhere and requires a very widespread skill set , leveraging both the efficiency and low latency of those technologies to deliver content .
“ And being able to simultaneously deliver that content to all the different platforms , as well as to a much younger audience , while encapsulating and formatting that material in a way that ' s meant to cater to this audience , is essential to MBN remaining competitive ,” he explains .
Expanding foothold and digitalfirst manifestation A core part of MBN ’ s transformation process has been extending its outreach as “ an audience growth strategy ”, which means establishing offices and broadcast hubs in other MENA-based countries , as well as in Europe .
“ We ' re in Morocco , Tunisia , Lebanon , Cairo , Beirut , Jerusalem , Dubai , Springfield , New York , and Washington DC , and that ' s just our own hard locations , a list that doesn ' t include all of the countries – Paris , Brussels , London , as examples – in which we have crews or utilise third-party resources to do coverage ,” Marno outlines , hinting at just a fraction of the broad reach MBN has across the globe .
Ultimately , this reach should enable MBN to challenge and outperform its industry counterparts , most of which are stateowned subsidies , thus subject to restriction and censorship .
“ We will still offer the traditional broadcast medium for the traditional viewer while ensuring our new technology platforms are agile – this goes for both radio and broadcast ,” says Marno .
“ As an example , we ' re building a digital radio platform to replace the FM
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