MIDDLE EAST BROADCASTING NETWORKS
KEY PARTNERSHIPS
Though true across many industries , it ’ s particularly so that , in the media entertainment and broadcasting industry , building strong partnerships is essential . Not only does it help open doors to potential projects and collaborations , it enables the dissemination of vital equipment and tech to stand out of the crowd and receive new opportunities to expand reach .
Marno says : “ Partnerships offer expertise and global support , as well as the particular solutions that we need to be future-facing and scalable . They offer the ability to adapt and change , and then make all of those things work together .
“ They have to work with each other as well as work with us to make sure all of that stuff plays well in the sandbox together , if you will .”
In other words , it can be the difference between success and failure .
infrastructure for Radio Sawa . Additionally , we ' re making sure that all of our broadcast platforms can now publish to all social media platforms simultaneously as we publish the broadcast product to news .”
Though Marno states that MBN will continue to offer traditional broadcasts for traditional consumers , he is acutely aware of the importance placed on proffering alternative , censor-free media to tightlycontrolled countries via a digital-first mandate . This not only guarantees that fewer in the MENA region will be regularly subject to sensationalist , factually incorrect information about the US as well as their own governments , but it will also equip MBN with “ the technologies and the modalities ” that give it an all-important competitive edge over “ those whom it chooses to position itself against ”.
“ And , by ‘ those we choose to position ourselves against ’, I mean those who we consider our competition in the Middle East media and news space – the Al Jazeeras of the world , AMIN , Middle East Media Network , Arabian Gazette , Sky News Arabia , CNN … and that actually includes some state entities , as well ,” Marno establishes .
Digitalisation has so far consisted of MBN migrating slowly onto cloud-based technologies , “ going from a traditional base band broadcast modality to adopting IP workflows and file-based workflows on a phased-in basis ” as it builds , “ utilising
188 December 2022