“ We will have digitalcentric programming that ' s not available on the traditional broadcast product : vignettes , podcasts , long-form content , and short-form headline-type news ”
MIDDLE EAST BROADCASTING NETWORKS
“ We will have digitalcentric programming that ' s not available on the traditional broadcast product : vignettes , podcasts , long-form content , and short-form headline-type news ”
MIKE MARNO CHIEF TECHNOLOGY OFFICER ,
MBN the facility and capability of cloud-based services to be a more agile , more real-time news organisation ”.
To put this aim into action , MBN decided to utilise Amazon Web Services ’ ( AWS ) cloud capabilities , partially due to the large suite of products it has available .
“ When we started this process , AWS also had the best existing integration , meaning they had current existing integrations with folks like Dell . They were furthest along at the time , in my view , for IP-based media services . And they were very easy to work with to create what ' s known as a VPC – virtual private cloud – within the AWS ecosystem , such that it allowed MBN to build a global , internallymanaged network on the AWS backbone .
“ AWS did that by carving out space for us in a lot of their data centres , using the physical hardware that they have to create virtual environments . We had a very large account team that basically ‘ shepherded us over the shoulder ’ to allow us to understand how those VPCs were created , how to build them , how to maintain them , and so forth . They also had availability zones in the regions where we were , so they had the best geographic availability for our needs at the time .”
Taking on next generation broadcast and media trends As older audiences diminish in number , it ’ s critical to simultaneously “ capture and build younger audiences ” so that they can grow with you , direct your output , and remain loyal . A core element of this relates to streaming , the use of social media and digitised media organisations , all of which are on the rise .
“ As an old guy , what I know of that has been the broadcast industry – in terms of equipment and workflow , as well as skillsets – is in its sunset . Broadcasting will be much
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