DIGITAL DISTRUPTION
objective of CRM usage . Business systems that encompass this ethos will rarely see a hit to their revenues .
“ However , businesses that fail to invest in this practice will struggle , with a loss in revenue resulting from dissatisfied customers . The opportunity however is the conversation that can be initiated with customers once their critical needs have been identified , driving improvement and growth .”
Brahmbhatt has high hopes for the industry in the near future . “ During the next 12-month period we may see the emergence of customer input into their own meaningful interactions with customers via robotic information gathering applications . Chat bots , live chat facilities with heuristically trained responses and more are set
Social media presents a big oppo
to dominate the industry to ensure that customers are contacted .”
800,000 rental opportunities in 400 cities – Student . com ’ s property footprint
Specific trends Looking towards industry specialists , one company that is implementing CRM as a core aspect of its business is Student . com . Attracting over $ 70mn in investment
20 February 2018