rtunity for CRM integration
on the global stage , it has become the largest accommodation marketplace for student housing listing over 800,000 rental opportunities in 400 cities . Sukh Sadhra , the company ’ s CRM Global Lead , is tasked with optimising the CRM strategy for the business . Highlighting some of the ways this business utilises technology , Sadhra says : “ At present , the biggest developments within CRM at
‘ CRM specialists need to learn to optimise and add value to services , translating hard data into softer customer insights to increase conversions ’
Student . com are from a customer lifecycle perspective . Our activities are split between welcome campaigns to on-board new customers , re-engaging lost customers , and ad hoc campaigns – which
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