DIGITAL DISTRUPTION
“ Over the last year or so , a growing number of companies have ramped up their CRM activities to make the most of artificial intelligence ( AI ) and personalise at a deeper level than ever before ”
– Sukh Sadhra , CRM Global Lead , Student . com
value to services , translating hard data into softer customer insights to increase conversions .
“ When it comes to Student . com , we have a different set of challenges in 2018 and beyond . For us , CRM is crucial to help our main customers through the funnel . Students are a complex audience when it comes to media and marketing . When you ’ re dealing with this many markets , localisation becomes even more important . And it ’ s not just a case of translating messaging into other languages , but really understanding which channels , content and touch points work best for each market . Automation streamlines our approach , allowing us to truly scale up CRM activities globally .”
The impact of new systems OrderWise has been supplying
24 February 2018