Improved CRM functionality is leading to improved customer service across many organisations
business management software to UK-based clients for over 25 years . With a focus on creating end to end sales and stock control systems , CRM is a vital aspect of the company ’ s approach . David Hallam is the Founder and Managing Director of the business . Having recently created a new CRM system for its software , he was keen to share the benefits it has already delivered for customers . “ For us and our customers , the integration offered by our new product is the key advantage . Many of our customers had used OrderWise in the past , but had also been using separate third-party CRM systems to manage customers , creating data transfer challenges , such as time constraints , and inconsistencies within the data . Now , with systems and information in one place , visibility of processes like sales , marketing and lead generation leads to increased management efficiency .
“ Having the OrderWise CRM in place also means profitability is increased : if customers are paying for multiple systems when they can have it all under one system , it is not cost efficient . A single system is obviously financially advantageous .” Hallam contrasts the new developments to the legacy systems that were previously
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