Technology Magazine February 2018 | Page 26

DIGITAL DISTRUPTION

Effective CRM strategies must be able to respond to rapid technological changes
supporting its customers . “ The new CRM we have created is built to work with a simpler , more user-friendly interface . Drag and drop options mean records can be easily moved along to the necessary milestones , with the cards view meaning clear visibility of how orders are progressing . “ Another key advantage of the new CRM system is that the OrderWise app mirrors the exact functionality and interface of the desktop system . Those selling in the field at face-to-face meetings or at trade shows can track , update and use it in exactly the same way as if they were in the office . With many companies expanding operations and becoming more agile , this is a key feature for a dynamic approach .”
What does the future of OrderWise ’ s CRM strategy look like ? “ The main challenge with us today , is keeping up with rapidly changing tech trends and the demands of companies placed
26 February 2018