Technology Magazine February 2018 | Page 27

on their IT systems . Technology is developing so quickly , simply treading water with the latest innovations is key . We combat this developmental challenge by constantly keeping up a dialogue with customers to remain ahead of the curve .
“ Remaining reactive to challenges is crucial to any business . If an emerging technology within logistics looks likely to take over , you can be sure that we ’ re aware of it and are already planning ahead . Sinking your concentration into one single product can easily see you coming unstuck these days ; research and development is therefore one of our priorities , especially when it comes to our CRM system .”
As with all current technology trends , it ’ s clear an adaptive approach underlines product development strategy within CRM . Perhaps one of the most notable changes that is happening on an industry-wide basis is how systems are now leading and dictating the way business communicates . People are now responding more to the needs of the systems as our relationship with technology grows ever more symbiotic , making this a truly exciting time for business and growth
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