CANADA

– Kirk Serjeantson , CIO

a new mobile program , and smart4 integration , which is our integration platform that connects everything together , including our customers .”

Operating efficiently Technology is revolutionising industries across the globe and transportation is no different . “ The quote that I tell everyone is that the battle for transportation would be lost and won on the field of technology . I just think it ’ s going to be , it doesn ’ t matter how cheap you are . People are going to want a certain level of service , and technology might drive some cost savings that can be passed back to the customer . I think it ’ ll be that sort of loop of ‘ here ’ s the value I ’ m giving you , oh , and I can work on my cost better because I ’ m more efficient ’,” Serjeantson states . “ We ’ re using internet of things and gamification which are working together . We ’ ve got telematics in our trucks , which connect into our backend . We ’ ve got information from our backend connecting to that , and we ’ ve got driver inputs coming from mobile devices . All this is working together to make our operations more efficient , as well as to inspire the drivers to work a little harder through incentive programmes .”

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