Technology Magazine February 2018 | Page 73

EUROPE

When we spoke to users , we were able to redesign certain features , and have seen an increase of approximately 70 % in cases where people now complete their journeys online

– Darren Curry , Chief Digital Officer
Patient support One such area of extensive positive feedback is how digital tools have raised awareness of the NHSBSA ’ s Help with Health Costs services .
“ From user research , we identified a need for users to obtain better visibility of the help with health costs they were entitled to ,” notes Curry . “ This has traditionally been a paper process , with multiple pages and a lot of understanding needed , making it quite difficult for some people to access . Through the work that we ’ re doing , we have made it possible for a user to identify what help with health costs they could get in less than five minutes online . “ Some people we spoke with weren ’ t getting essential treatment because they couldn ’ t afford it or were not aware that a service existed . We are therefore making our services as accessible as possible ,
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