NHS BUSINESS SERVICES AUTHORITY ( NHSBSA )
and clinicians while driving down costs for the Authority . Additionally , embracing technology has led to an increased public awareness regarding the types of services and support that the Authority can offer .
However , testing new services and garnering feedback through consumer engagement has been essential . The implementation of cross-functional teams , where midwives , pharmacists , hospital staff and GP ’ s have been included in the development of the services provided , has only seen services improve and receive positive feedback across the board .
“ Developers , project managers , researchers and designers all take these products out and show them to users in real world scenarios in order to improve the access of these services and make them as easy to use as possible ,” adds Curry .
72 February 2018