EUROPE
CLICK TO WATCH : ‘ DUNCAN MACDONALD FROM LIBERTY GLOBAL TALKS TECHNOLOGY TRANSFORMATION ACROSS PORTFOLIOS ’ 21 order of the day when catering to the needs of the 21st century customer , and Macdonald argues this isn ’ t just an issue for telcos . “ The lines between industries are becoming blurred ,” he explains , outlining that transformation must be viewed in layers across the business and wider industry , as opposed to transforming an isolated department or sector . “ When you speak to a lot of companies they ’ re only digitising across certain layers – primarily online layers and apps , but they ’ re not properly digitising the company .”
Telcos are at the centre of this transitional period in industry . “ There ’ s a need to move quickly when getting new services to market ,” Macdonald warns . “ Digital is the only answer to this – but we need to be very careful on how we use data too . Security and privacy are our number one priority and we must tread carefully .”
On this issue , Liberty isn ’ t resting on its laurels . “ We have relationships of trust with our customers and strong brands in the form of Virgin Media , UPC and Telenet . So natural trust
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