LIBERTY GLOBAL
“ In the future , the whole point of digital is sharing . It ’ s an ecosystem . People want to talk to you through their user interfaces like Facebook or Google , so you have to integrate ”
— Duncan Macdonald , VP Consumer Solutions and Digital Transformation at Liberty Global
22 exists and relationships have been there for a long period of time and it ’ s absolutely crucial that we continue in this vein ,” Macdonald explains . “ In the future , the success of digital will be seamlessly integrating our services and channels into the way our customers live and work . It ’ s an ecosystem . People want to talk to you through their user interfaces like Facebook or Google , so you have to integrate with those third parties – and you have to be very careful how you do that ; it must be secure . In the future , I think having your own app or website will be less important ,” he adds , explaining that a ‘ headless ’ architecture , where LG does not directly provide the user interface but still fulfils the interaction , whichever user interface ( UI ) the customer wants to connect to the company ; e . g . Facebook or Siri . This will mean companies can reach end users through their choice of platform while maintaining quality , trust and security as a constant . “ We need to ensure we have very , very safe interfaces built into them , being very controlled and careful with what we share .” To achieve all of this , strict data governance , availability of realtime data , comprehensive identity management and secure APIs are an absolute necessity .
FEBRUARY 2019