AI AND THE USER EXPERIENCE
EUROPE
“ Liberty has an interesting combination of being a massive global company but also a place where you can get things done . There ’ s energy , ability and drive ”
— Duncan Macdonald , VP Consumer Solutions and Digital Transformation at Liberty Global
33 company UXP systems , which earlier this year was bought out by Amdocs . Now , Amdocs is a key partner in fulfilling identity management needs in line with Liberty ’ s philosophy of working on entire layers rather than silos . Heavily involved in the Telenet digital transformation has been BSS ( business support systems ) provider Netcracker , with the Netcracker 12 platform being instrumental in replacing legacy stacks and adding digital layers – something which goes hand in hand with a rapidly changing portfolio across an M & A landscape .
AI AND THE USER EXPERIENCE
Will one technology in particular be vital to that stage ? “ I ’ m getting absolutely obsessed with artificial intelligence ( AI ) at the moment ,” says Macdonald . “ But it all comes down to what you define as AI – I don ’ t think there ’ s any one platform for all the tasks you need . The understanding layer is at the
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