BUPA AUSTRALIA AND NEW ZEALAND
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Australian market around 16 years ago having partnered with HBA , which Yalavac describes as “ a really successful business with a successful leadership team ”. A healthy national economy and a relatively young population open to new developments assisted Bupa ’ s entrance into the Australian market , with the organisation having gone from strength to strength over the last 12 years From health insurance , new business areas were explored including health coaching and telehealth . “ We then entered the Aged Care market , moving on to Optical ,
Dental , and eventually won some government tenders ,” adds Yalavac .
Throughout this growth and development , technology has moved to the fore as a key driver and is now central to the business , with Yalavac citing that 90 % of funding and internal investment within the business goes toward technology transformation programs . “ It ’ s an additional enabler for business survival and business growth ,” says Yalavac , as customers increasingly look to access services via digital platforms . In addition , the fragmented nature of healthcare in
FEBRUARY 2019