EFFICIENCY ACROSS A BROAD MARKET
ANZ
411 own sector he is competing with .
“ Customers are not comparing us with our competitors as they aren ’ t usually with another health fund or insurer at the same time ,” he explains . “ Instead , they compare us with banks and travel agencies and likes of Amazon and Airbnb .” Customers compare their experience with Bupa to their experience accessing any other facility , and this must be done seam- lessly and efficiently , most often driven by tech . “ The customer looks for whatever the best experience is in the market , regardless of industry , and expects Bupa to do the same thing .”
EFFICIENCY ACROSS A BROAD MARKET
Technology drives growth at Bupa not only through customer satisfaction in creating a seamless user experience , but also in improving operational
www
. gigabitmagazine . com