professionals are ready for the next wave of digitisation . In the UK , for instance , the report pointed out that over a third of UK businesses expect to digitally disrupt their market . Meanwhile , a quarter of respondents noted that they will struggle to meet changing consumer demands within five years , with one in four ( 20 %) admitting that they fear their organisation will be left behind .
Keeping its ear to the ground , Dell Technologies has been able to offer sage advice to its clients , not least one of its more prominent businesses , McLaren Group . Whilst it may be better known for its Formula 1 escapades , McLaren Group has two other aggressively growing business ventures : it ’ s burgeoning road and supercar business as well as its applied technologies business . The British firm has been utilising data and digital technologies for decades — “ It ’ s like oxygen for us ” claims CMO John Allert — but by working shoulder to shoulder with Dell Technologies , Allert says the partnership isn ’ t just about implementing new technologies , it ’ s about a complete culture shift . Perhaps more than anything
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