BROWN-FORMAN
172 traditional data analysts out into the business ,” is essential to the integration of analytics into all aspects of the business , explains Sorsa .
Self-service data analytics , through tools like Tableau , is a key aspect of the strategy . “ Bringing the data inhouse and having it available for us to use in creative ways is great ,” Sorsa says . Modernising technology in all aspects of the business has allowed the data managers to reconcile internal data and maximise the selfservice approach .
Additionally , data accessibility and visibility has allowed it to permeate the company so colleagues from all departments have the opportunity to utilise data analysis effectively . Now , there are “ 40 to 50 sources of information that are available to a Brown-Forman colleague for self-service analytics purposes ,” says Muraski .
The information that Brown-Forman ’ s data analysts utilise and make accessible is wide-ranging across all aspects of the business , both internal and external , and includes data from distribution
FEBRUARY 2020