Sam Sorsa
partners , consumer demographic information , internal financials , yield information , Google search trend data , and more . Access to this breadth of information allows the data management and analytics teams to assess whichever data is important to them and to the business at any given time . “ We ’ ve had success in stopping colleagues from across the business having to ask for specific data requirements ,” praises Nall . “ We ’ ve helped them understand what we have available to answer those questions , and then if we have to go and get some more data , we can .”
Utilising tools and partnerships is integral to Brown-Forman ’ s success in internal data distribution . The data movement tool Talend is one of the essential aspects of the company ’ s strategy . It allows data to be moved between layers in a logical way , and also has a data management function which , in combination with data analytics platform Tableau , helps colleagues see and understand their data .
Artificial intelligence ( AI ) can be incredibly useful for Brown-Forman , though the company ’ s Director of Advanced Analytics emphasises the importance of education not only on
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Sam Sorsa
EXECUTIVE PROFILE
Sam Sorsa is Director of Advanced Analytics at Brown-Forman Corporation , where he is responsible for developing , implementing , and managing the company ’ s strategy for advanced analytics and data science throughout all regions and functions of the business . Prior to establishing the advanced analytics team , Sam held several leadership positions within finance during his 14 years at Brown-Forman . Prior to Brown-Forman , he spent five years in finance roles across various divisions of GE .
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