BROWN-FORMAN
1870
Year founded
$ 3.32bn Revenue in US dollars
178 are , therefore , essential to Brown- Forman ’ s data strategy . Trace3 , which provides advanced IT consulting to help integrate , automate and innovate businesses , assists Brown-Forman in reaching its constituents , engaging with its infrastructure , and ensuring connectivity . Meanwhile , utilising the open source statistical language R through the medium of RStudio helps the teams to make sense of data , as well as to scale and share work .
“ We really leverage our partners , whether it ’ s Salesforce , Google , or others , to help us understand what ’ s new and what ’ s out there ,” says Nall .
“ In the last six months , our colleagues have gone to New York for day-long executive briefings at Google , where they ’ ve shown us , for example , how Google Ads can help us measure differently . We ’ ve also held sessions with Salesforce and our brand leadership , both US-based and internationally ,” he explains .
The team at Brown-Forman intelligently relies on its partners - “ they ’ re the ones doing a lot of the development
FEBRUARY 2020