Tim Nall
for partners , whether that is within the brand or with commercial partners , the data teams can be “ judicious with how we bring it in , making sure it is not just a fad , that it really matters ,” explains Muraski .
Brown-Forman is partnering with external companies to see what insights can be gleaned within its production forecasting operations . “ We have had a fairly traditional forecasting methodology over the years , but we are seeing , with all the information that is now at our fingertips , how leveraging
AI and machine learning can change those processes ,” Muraski says .
As its major vendors bring AI into their everyday operations , Brown-Forman has to develop an understanding of what the application looks like and what the impact might be ; whether it is in human resources , customer relationship management , enterprise resource planning , or elsewhere . Again , the data team at Brown-Forman insists that it all comes down to education and making sure any new technologies are adopted smartly . The right partnerships 177
Tim Nall
EXECUTIVE PROFILE
Tim Nall is Senior Vice President , Chief Information and Advanced Analytics Officer at Brown-Forman where he has overall global responsibility for technology , data , and analytics . Tim is passionate about employing technology to solve complex business challenges in the highly competitive , constantly evolving consumer products sector . His diverse background across operations and technology allow him to view technology , not as a singular solution , but as an enabler for continuous improvement . Prior to his current role , he held senior roles within BF ’ s wine and spirits operations and led their technical service organisation .
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