In June last year , the iconic SurveyMonkey , a brand familiar to millions around the world , chose to relaunch itself as Momentive .

Founded by Ryan Finley and Chris Finley , the company also counts Serena Williams and Sheryl Sandberg on it ’ s board of directors .

Here , we look at the evolution of the brand over time ..

2009

1999

SurveyMonkey swings in Started in Madison , Wisconsin , Ryan Finlay developed the business on a shoestring budget and no marketing budget . 2004 would see a move to Portland Oregon , where interest in this powerful but simplistic looking website grew . Some in the media would begin to ridicule the name , despite the usefulness of its tool .

Momentum building FinleySpectrum Equity and Bain Capital acquired a majority interest in the company in 2009 , providing a massive boost . This same year , the ex-husband of Sheryl Sandberg , Dave Goldberg , would join as the new CEO of SurveyMonkey — providing a visionary new leader with serious ambitions .

18 February 2022