October 2021
2016 -2018 June 2021
From B2C to B2B Zander Lurie becomes CEO in 2016 , a business guru renowned for growing unicorns . The company became a member of Forbes Cloud 100 list and in 2018 , based on demand from its own customers and the rise of the feedback economy , the business shifted its focus towards the enterprise . As of 2022 , it would count 9,000 enterprise customers including Allbirds , Carrefour , IBM , and Intuit .
Launch of new brand SurveyMonkey becomes Momentive , a leader in agile experience management . SurveyMonkey will still exist as the survey ’ s product brand . Designed to elevate the overarching enterprise story , Momentive is a market research solution that helps “ reshape and reimagine your customer experience , your product , your industry , and maybe , our world .”
Zendesk acquire Momentive for USD $ 4.13 bn Commenting on the acquisition , Mikkel Svane , CEO & Founder of Zendesk said : “ The SurveyMonkey brand is iconic and we ’ ve admired their business from afar since the inception of Zendesk . They truly democratised an industry — almost everyone in the world has responded to one of their surveys at some point .”
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