UST
UST
– delivering innovative digital transformation solutions
business objectives rather than simply providing the solution . Adopting this approach allows UST to not only better understand its customers , but also deliver better solutions .
He talks about how technology constantly adapts and how expectations and touchpoints have increased – especially since the onset of the pandemic .
“ When you look at our customers ’ digital ambitions and what they want to achieve , they really want to change the way their customers perceive them and use their products and services ,” says Ramsunder .
“ Those digital ambitions have to be supported with what we call an initial problem discovery approach – the problem is the biggest find , it ' s gold for us .”
How UST does that is unique , and that is why global clients turn to UST for their biggest digital transformation challenges .
Ramsunder is a problem-solving hero and his closest ally , Kuruvilla Mat , is a future thinker steeped in experience design with a keen love for emerging technologies and how to evolve them with a focus on usefulness .
Mat is UST ’ s Chief Innovation Architect , and he says one key reason why customers keep coming back to UST is their ability to come up with brilliant solutions in days rather than months .
“ That has always been a great interest to me – why do customers choose us ?” says Mat . “ What I ' ve been able to understand is that they choose us because of the solutions that we can produce in a short period of time . When an RFP is given out , we are able to create amazing solutions in a matter of days . The comprehensiveness of the solution and the ideas that we bring to solve those problems in an elegant manner really showcases the strengths that we have .”
34 February 2022