NORTH AMERICA BlackBerry ’ s customers seem to agree with this sentiment . Today , BlackBerry ’ s software is embedded into more ‘ Things ’ than it was when it had its peak of smartphones in the market – and at that point of time , it had the largest smartphone share in the global market . One of the most notable examples of its widespread use , Sandhu points out , is its mass notification solution called BlackBerry AtHoc which is used by organizations like the G7 governments and the Red Cross , in emergency situations like natural disasters or manmade threat situations . “ They use BlackBerry AtHoc to collaborate and send mass notifications or alerts to other users . In the last year , the solution has been used to send around half a billion messages around the world . It enables users to be safe in their environment and to be warned of potentially unsafe situations .” This clearly harks back to the company ’ s core ethos of wanting to make a positive impact on society . BlackBerry ’ s turnaround is well evidenced and , for Sandhu , it has been thanks in part to the company ’ s security , its interoperability and , most importantly , its stance on privacy . “ From the offset , we ' ve promised data privacy ,”
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