Technology Magazine January 2019 | Page 118

BLACKBERRY
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she says . “ We don ' t monetize people ' s data . We believe that the data belongs to the person that ' s generating it , meaning the end user . We ' ve had that promise since day one and we continue to commit to it .” This has allowed BlackBerry to foster sincere relationships with its users built on trust which may have given the firm a leg up in the sector . “ People have to trust the solutions that they ' re using and that ' s one of the key reasons why BlackBerry is still successful and still a key brand name . People trust us ,” she adds .
On the road ahead , BlackBerry is keen to keep its finger on the pulse of
JANUARY 2019