NORTH AMERICA
Play Plex used for apps . “ We ’ re now down to a single web base so I can deliver the same backend for MTV in Poland as I do for Nickelodeon in the US . It ’ s the same with apps . This is a pleasing and lucrative opportunity for the business to be able to go out and sign deals , knowing they can get something up and running in a matter of hours .”
Yet more technologies are set to improve Viacom ’ s operations , with automation affording staff time for more value-adding tasks . “ We ’ re looking at innovative ideas around machine learning and AI , as well as
RPA ( robotic process automation ). It ’ s given our team back some time to really focus on the next generation and what ’ s to come , while still delivering on what ’ s necessary today .”
“ We ’ re big believers in consumer likes and dislikes – how do I make sure it ’ s not disruptive for them while it ’ s disruptive for us ? Obviously , changes – like introducing AR and VR – are disruptions . They could be good disruptions or dramatic disruptions , but the goal is to make it perfectly seamless , regardless of whether it ’ s on television or another device – perhaps eventually a HoloLens .”
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