MIDDLE EAST
“ ABC raises the bar very high when it comes to customer service , creating an unprecedented environment where we and our customers are part of one family ”
— Elie Harb , Head of IT and PMO , ABC important ), but he became an agent of change and innovation .”
As Head of IT , Harb is a key driver of the digital transformation and looks to steer the company towards understanding how best to capitalise on the technologies on hand in order to optimise and automate business processes , enhance customer experience and improve productivity , all the while keeping a stable , updated and secure platform . Harb admits that as technology continues to evolve , the company must be agile in its approach to trans – formation and so it breaks down its transformation roadmap into three year plans that are renewed at the end of
291 www . gigabitmagazine . com