ABC
292 each period . This , Harb explains , allows the company to continuously assess its position on the edge of technology to remain the leader in the market .
ABC has defined its priorities for its digital transformation based on four pillars : enabling state-of-the-art customer experience , business enhancement and innovation ; productivity increase and automation ; infrastructure and stability . Throughout this journey , Harb can already point to key successes where technology has enabled true innovation and efficiency for the business .
“ Looking at customer experience , we built the best loyalty program in the country and we became the first fashion retailer to implement a call centre as well as a 3D virtual reality way finding and mobile point of sale systems ,” he says . “ We were also the first to implement an intuitive business intelligence system with predictive analysis and machine learning . We ’ ve also optimised the buyers ’ work by adding merchandise planning systems as well as opening our recruitment possibilities by adding an online recruitment system .”
With technology comes the risk of always turning to technology for the sake of following industry trends rather than enabling true value for the business and return of
JANUARY 2019