GOIKO
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“ TECHNOLOGY MEANS YOU CAN SPEND MORE TIME COMING UP WITH NEW WAYS TO DELIGHT THE CUSTOMER ”
José Rafael Barreto Ibarra , CIO , Goiko analysing .” For Barreto and GOIKO , ensuring that technological adoption is aligned with the company ’ s goals and values is essential , especially as it enters a period of dramatic growth driven by those values . “ Basically , since 2017 , we ’ ve been growing at a rate of 2.5 new locations every month ,” he says . “ Now , we have almost 80 . It ’ s been crazy and quite fun .” We sat down with Barreto to discuss how GOIKO is using intelligently-selected , technology-driven change management strategies to support rapid and sustainable growth .
The GOIKO story starts in 2013 , when Andoni Goicoechea , a doctor from Venezuela working in Hospital La Paz in Madrid , decided to deliver a gourmet burger restaurant concept in Madrid ( Goiko Grill ) with the financial support of his father . Its current menu is influenced heavily by both Spanish and Venezuelan cuisine , and the company is dedicated to ensuring its burgers are of the highest quality . “ Our quality hasn ’ t decreased since the day we opened , and it never will ,” claims Andoni , who serves as GOIKO ’ s CEO . “ We ’ re only as good as the latest burger coming off our grill .”
JANUARY 2020