CLICK TO WATCH : ‘ MADE IN GOIKO ’ 167
Andoni and Barreto have known each other since school . Their professional relationship began back in Venezuela , where Barreto ran a small boutique hotel business . “ It was 2011 , when marketers were just starting to recognise the potential of Instagram . We wanted to use it to showcase our beach hotel in Caruao ” recalls Barreto . “ We ended up hiring Andoni and his sister Daniela – who then became CMO in GOIKO – to be our community managers . Fast forward five years and we meet again in Madrid , where I get a call from Andoni .” At that time , GOIKO had
already grown from its original singleroom , 30-seat restaurant in Madrid to nine locations managed from a central office with a staff of fewer than five and , even though Andoni is a self professed tech geek , the company was without a dedicated technology expert . “ I remember the call ,” laughs Barreto . “ He said , ‘ the original store has an issue with the router . Can you fix it ?’ and the rest is history . My friends used to joke about it because , from day one , I was made CIO of a company and I was basically the IT consultant , the wiring guy , the support team , the printer guy
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