GOIKO

This attentiveness to the needs of real people in the GOIKO family is at the heart of the company ’ s entire ethos . “ We treat people with respect , and cultivate joy , patience and enthusiasm ,” says Barreto . “ That was the key ingredient I detected on day one , so taking the job was a no brainer . I think a lot of our growth has to do with the type of people that are serving the food and how we treat customers .”

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“ This one is a little more ethereal than good vibes , but we try and embrace the idea of Mucho Kevin ,” Barreto explains . “ The Kevin Bacon Burger is our number one product and the value that we associate with it is that we ’ re not afraid of doing things a little differently . We ’ re not afraid of a little weirdness .”

This readiness to step away from the herd and embrace kooky , different ideas is one of the reasons why , until now , GOIKO hasn ’ t released its own app . “ A lot of chains offer you an app with the classical functions like ordering , loyalty programmes , and so on . We didn ’ t want to walk that road just to be a part of the trend ,” says Barreto . If GOIKO makes an app , Barreto is certain that it has to be Mucho Kevin . “ If we ’ re going to release an app , it ’ s going to be crazy ,” he enthuses . “ We ’ re really thinking out of the box and want to create something really special and cool – that obviously lets you order food as well of course .”

Looking towards 2020 , the development of an app is a key area of focus for Barreto and his team ( he confirms that he ’ s no longer spending his days

JANUARY 2020