THE BLUE CUBE
THE STUDENT HOTEL
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“ I ’ m having to design a technology architecture for a business model that ’ s never existed before ”
— Mark Liversidge , Chief Digital and Experience Officer , The Student Hotel
That technology architecture is designed to deliver The Student Hotel ’ s brief as a hybrid space for blended living , blended use . It ’ s a PBSA , it ’ s a city hotel , it ’ s serviced apartments , it ’ s a workspace , it has corporate busi ness meeting , event and – increasingly – office space . Then there is lifestyle , it ’ s also a place to hang out in the day and night-time : gyms , wellness spaces , learning events , mini cinemas , gaming theatres and “ what we call our living space , where all of those different tribes come together ”.
“ I ’ m having to design a technology architecture for a business model that ’ s never existed before and is still nascent in its formula . It ’ s not fixed as to how it ’ s going to be . And I ’ m pretty confident that three years from now , it won ’ t look like we think it looks today . And three years after that , none of us know . So we have to have some agility in what we ’ re trying to design for today to be still purposeful within that natural five to seven year technology life cycle that we all live with .”
THE BLUE CUBE
Liversidge ’ s approach is to abandon traditional hotel thinking and break down the space . “ I simply think of a blue cube and that blue cube is a metre by a metre