TECHNOLOGY ARCHITECTURE
our proprietary front-end platforms , based on the core middleware and operational management system .
TECHNOLOGY ARCHITECTURE
“ We ’ ve built an entire new front-end , which essentially is our shop window , with a new website and the booking engine . We ’ ve built our own new proprietary spaces . We built a website using React JS . To give you an idea of who else uses React JS , people like Netflix and Airbnb . And why do we want that ? Because it enables us to modify and deliver faster , stronger UX , as well as critically , really leading-edge capabilities to have dynamic and changeable experience , which is going to be fundamental for us in telling our brand story and experience , along with capturing revenue opportunities .”
The new booking platform , now into phased deployment , again breaks away from the traditional linear single hotel product booking engines , moving to a multi-product basket to deliver a distinctive branded shopping experience as TSH seeks to sell packages meeting individual guest and group needs , to wrestle back control of the customer from the intermediary distribution platforms and build a customer lifecycle model .
213 technologymagazine . com