Technology Magazine January 2021 | Page 219

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You ’ ve got to address it on both sides , acknowledge it and ensure your interests are protected in formal documentation and informal people connections , while openly supporting the partners growth .
“ This openness has been really important with the Covid situation . Right now we ’ re having constant conversations with our core partners because all our timelines are changing for reasons that are , in most cases , out of all our control . So let ’ s not all get upset about it . Let ’ s just sit down , be open , supportive and reharmonise on the new way forwards . And go again . This open and pragmatic approach is the reason we have delivered our transformation during this global crisis , preparing our business model to grow as we move into the future ”
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