OVERWHELMING DEMAND
“ Just because businesses can store data , doesn ’ t mean they should ”
— Peter Ruffley ,
Zizo 35
OVERWHELMING DEMAND
It ’ s a big problem , says Peter Ruffley , CEO of Zizo , a data analytics platform . “ With the demand for the Internet of Things ( IoT ), automation and 5G continuing to grow , and heavily influencing businesses and supply chains over the coming years , the sheer volume of data that companies will be dealing with will become more and more overwhelming . Whereas five to 10 years ago we ’ d see new data centres popping up everywhere to store and move all of the data around , this is no longer the case .
“ Many cities , such as Amsterdam , have put a stop to any more data centres being built as they drain power from the grid and cities have to invest more in power and cooling systems to keep them running efficiently . There is an urgent need for existing data centres to be utilised better and for businesses to become savvier in how they store and move data . Just because businesses can store data , doesn ’ t mean they should .
“ Sustainability is something that should be baked into the strategy as
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