RECKITT
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“ We are here to protect , heal and nurture in the relentless pursuit of a cleaner and healthier world . This is what drives me every day in the decisions I take . It means that we are always looking at better solutions ”
VALERIE SIEURIN SENIOR VICE PRESIDENT , GLOBAL HEAD OF QUALITY , RECKITT eliminating repeated failures . Our vision was to make the organisation more predictive in order to avoid such errors , and to support this cultural transformation through technology .”
To enable this transformation , Valerie and her team have built a very strong partnership with the Reckitt IT department . In order to transform its consumer relations , Reckitt worked closely with its project partners to design a cloud-based system to enable them to connect everywhere with consumers , using all media from emails to social media .
“ Now our consumers can contact us from any place and at any time ,” she explains . “ We can bring insights to the business to improve our products and service and delight our consumers , which ultimately will drive consumer advocacy and increase love for our brands .”
220 January 2022