BELL CANADA
“ FROM AN INNOVATIVE STANDPOINT , WE ’ RE BUILDING OUR OWN APPLICATIONS AND THIS HAS REALLY GIVEN US THE OPPORTUNITY TO DEVELOP CAPABILITIES THAT ARE JUST NOT AVAILABLE TODAY ”
MARCO SCIARRA DIRECTOR OF OPERATIONAL PLANNING AND TECHNOLOGY , BELL CANADA
“ Since incorporating this technology into our operations we ' ve noticed better sales and churn results from our employees . We ' re all about trying to not just predict the future , but rather leverage the opportunities that exist that appear in real-time .”
Sciarra added : “ Acting upon the opportunities as they arise is the most important aspect of AI / ML . So this is why we have introduced our Virtual Manager . When we step back and think about the outcome , better client experience leads to better results .”
Outlining a use-case for this application , Sciarra said : “ Let ' s say as an example we needed to add additional staff to deal with service level challenges or a spike in demand , our ML capabilities are where we re-run our forecast where we ' re looking at information in real-time .”
254 January 2022