Rob ’ s research focuses on digital process automation as well as artificial intelligence and cognitive computing
“ But , treating this solely as a process problem can prevent sight of the bigger picture and opportunity to change operations or even the business model . Instead of being a process problem , the queue is really a customer experience issue and it could lead to poor customer satisfaction if the wait time is too long . Another way to solve it would be to eliminate the checkout que altogether and instead , enable staff with mobile devices and distribute them throughout the store to serve customers ,” he added . Analysis and constant review vital to unlocking benefits Russell Lawrie , commercial director at EAS , a consultancy specialising in robotic automation processes and a UiPath Partner , believes that fully understanding the process and pain points is vital in looking at automation :
“ Too often automation is identified as an answer to a particular process or issue without considering the practical and financial improvements of automation across the whole business ,” he said .
Echoing Blue Prism , Lawrie says that organisations should “ look at the people and ask what their tasks and roles are ; learn what processes are undertaken and the issues they present ; and know what the print volume is because paper is intrinsic to how a business operates .”
He further added that businesses should “ then analyse other aspects such as what applications are being used , time being taken on particular tasks and even the volume of keystrokes required to carry out those tasks . Having this knowledge will show where automation can be of benefit and what solution and software will give the greatest efficiency gains . Don ’ t forget the right training is also vital for those using the system , otherwise value and benefits will soon be lost .”
Rob ’ s research focuses on digital process automation as well as artificial intelligence and cognitive computing
Previously , Koplowitz has led IBM ’ s strategy for integrating Watson into the company ’ s collaboration services . He has many years of experience in enterprise software consulting , product marketing , product management , and strategy . He was also a director of product management with Microsoft , where he played a strategic role with Duet , a joint initiative brought to market with SAP . Prior to Microsoft , Rob was a senior director of product marketing with Oracle , where he focused on Oracle ’ s content , collaboration , portal , and business intelligence offerings . He also spent 15 years in consulting working for Lotus / IBM and other global software services firms with a focus on corporate collaboration .
Rob
Koplowitz VP , Principal Analyst , Forrester
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