CENTRIMEX

Ingenia develops a specific approach using coaching tools to determine clear objectives and accurate data that bring value to your business .

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“ Pain points of the shipping process raised by our customers are related to the time it takes to receive a response to a request ,” she says . “ For example , when a new quote is requested by our customer , the first criteria is to get the answer quickly .”

“ If we take two days or three days to answer , it ’ s no good for the customer . So time is a key focus in the sales process . That ' s the reason we ' ve been working to understand customer data and , through a specific project , we consolidate customer data into our database .”

Supply chain visibility stems from customer needs Thanks to its in-depth customer research , Centrimex has been able to consolidate and better-use data to be more proactive for its clients . In freight-forwarding , the company

374 January 2023