Technology Magazine January 2023 | Page 375

CENTRIMEX was able to address the time it takes clients to receive updates on their freight , achieving this by providing them with technology that could do just that .
Combatting a lack of visibility and the time to access it was the reason behind Centrimex ’ s tracking solution : Click & Track .
“ We ’ ve focused on these two pain points over the last two years to deliver services around that ,” says Schmitt . “ That was an important initiative , which then facilitated the use of the tracking solution .”
“ The Click & Track service provides alerts on the possible issues during a shipment — both to the customer but also to our teams . When an issue arises , there are situations where you can find alternatives or options to fix the problem with the shipping line ,” she explains .
Click & Track services have been revolutionary for the company . Not only does it provide solutions to its customers ’ needs , the business can also leverage data to ensure that it reaches any potential concerns before the client and come up with alternatives at a faster rate .
“ The Click & Track service answers customer expectations on visibility , sending notifications at the key steps of the shipment but also — similar to Amazon ’ s approach — they receive a link to a webpage where they can follow the different steps of the journey of the shipment ,” says Schmitt .
“ The internal team also gets the alerts very quickly and works with the providers to fix the issues if possible . It ' s not possible in some cases , like that of the evergreen boat in the Suez Canal . But , in other cases , you can work with the shipping line to find solutions . This was really the purpose of the Click & Track service , which was launched more than a year ago and we ’ ve had very good feedback from the customers .”
Tracking goods is a way of leveraging real-time data from customers and their shipments , with further details from
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