CENTRIMEX
“ When I joined Centrimex , the knowledge and the use of data was very basic . So the first task was to consolidate the data to get a better understanding of it . And we ’ ve improved customer data through the implementation of a CRM solution .” These developments were necessary for maintaining a watchful eye over all goods .
Schmitt goes on to explain how access to key performance indicators ( KPIs ) is critical for personnel to support clients . As data becomes a more integral part of the business on a daily basis , it opens up even more doors for efficiency and customer satisfaction .
“ We are able to see a 360-degree view of the customer . That means , when I visit a customer , I ' m able to get all the data on them . What were the outcomes of the last visit ? What are the KPIs with this customer ? The data and invoicing situation ? Well , any important customer KPI is available to us in order to deliver the best service .
“ Globally speaking , we worked on consolidating it in a data warehouse to share the same KPIs among the company , givingall employees in the company access to their KPIs to improve their performance and develop their business .
378 January 2023